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Hey, TV Upfronts: You Don’t Have To Apologize For Using Ad Tech Jargon
Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage? The post Hey, TV Upfronts: You Don’t Have To Apologize For Using Ad Tech Jargon appeared first on AdExchanger.
Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?
The post Hey, TV Upfronts: You Don’t Have To Apologize For Using Ad Tech Jargon appeared first on AdExchanger.
