Does Netflix Have the Right Artificial Intelligence (AI) Ideas?
Is Netflix taking the right approach to AI in entertainment? Let's see how co-CEO Ted Sarandos wants to use generative AI in the studio.
Artificial intelligence (AI) is still Wall Street's favorite water-cooler talk. It's also serious business. Finding the right AI strategy can make or break a company's future. That's true even outside the traditional tech sector, and digital entertainment specialist Netflix (NASDAQ: NFLX) is taking it very seriously.
In last week's first-quarter earnings call, co-CEO Ted Sarandos explained how Netflix is thinking about AI nowadays. Let's dig in and see whether his AI comments make sense or not.
Near the end of the earnings call, Morgan Stanley analyst Ben Swinburne asked Netflix's management for an update on the company's AI strategy. To summarize Swinburne's question: Leading directors have started to embrace generative AI technology, so how is Netflix planning to leverage this powerful tool?
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