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Cash-strapped viewers choose ad-supported streaming, says Kantar
Good news for advertisers and streamers: paid, ad-supported subscriptions for services like Amazon Prime, Netflix and Disney+ are doing good business. With less money to burn, consumers have decided they can put up with brands “flooding the zone” of their favourite shows, which are usually saturated with the same commercials on repeat. Ad-supported models were … The post Cash-strapped viewers choose ad-supported streaming, says Kantar first appeared on More About Advertising.
Good news for advertisers and streamers: paid, ad-supported subscriptions for services like Amazon Prime, Netflix and Disney+ are doing good business. With less money to burn, consumers have decided they can put up with brands “flooding the zone” of their favourite shows, which are usually saturated with the same commercials on repeat. Ad-supported models were …
The post Cash-strapped viewers choose ad-supported streaming, says Kantar first appeared on More About Advertising.
