Can Facebook’s AI “wipe out the entire ad ecosystem?”

Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster that would munch up his margins. Meta’s Mark Zuckerberg escaped a similar soubriquet as far as we know but now, according to Nilay Patel, editor-in-chief of The Verge and host of the Decoder podcast, Zuckerberg’s … The post Can Facebook’s AI “wipe out the entire ad ecosystem?” first appeared on More About Advertising.

May 2, 2025 - 08:57
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Can Facebook’s AI “wipe out the entire ad ecosystem?”

Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster that would munch up his margins. Meta’s Mark Zuckerberg escaped a similar soubriquet as far as we know but now, according to Nilay Patel, editor-in-chief of The Verge and host of the Decoder podcast, Zuckerberg’s …

The post Can Facebook’s AI “wipe out the entire ad ecosystem?” first appeared on More About Advertising.