Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen
Google bows to advertisers’ calls for transparency with its latest Pmax update.
Sometimes it feels Google can’t do right for doing wrong, but let’s not feel overly sad for a company that generates hundreds of millions in daily ad revenue.
As Digiday noted on multiple occasions, April was a tumultuous month for the online advertising giant. Multiple antitrust trials placed its data firehose Chrome at risk of a forced sell-off. Then, there’s the fate of third-party cookies in the market-leading web browser, a saga that has been a central strand in its narrative arc in the 2020s.
A parallel strand to Google’s narrative throughout the 2020s has been the threat AI poses to what many consider Google’s moat: its search advertising business, which generated more than 50% of its ad revenue last year.
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