€100 million for VC naturalX Health Ventures to fuel consumer health in Europe

Today, Berlin-based VC naturalX Health Ventures announced a €100 million fund to accelerate Healthcare in Europe, reportedly becoming the first specialised fund focused exclusively on the intersection of consumer and health in the European market.

The fund will focus primarily on Series A investments while remaining flexible to participate in late Seed and Series B rounds. Typical first investments range from €3-5 million, with up to €10 million available per company. naturalX can act as either lead investor or Co-investor, targeting consumer health startups across Europe with selected investments in North America.

naturalX is backed by Schwabe Group, a global leader in plant-based pharmaceuticals.

“I am very excited to double down on our thesis with the official launch of naturalX. The consumer health space has been overlooked by investors. We see an inflection point in Europe now, as consumers are finally taking more charge of their own health. Startups in the space need a partner with a shared vision,” said Marvin Amberg, founder of naturalX Health Ventures.

Founded in 2023 by Marvin Amberg, naturalX Health Ventures is a VC fund focused on Consumer Health startups that are innovating the future of healthcare. Amberg is a German serial entrepreneur with experience launching consumer and health startups.

The fund defines consumer health as the intersection of wellness and medicine, where science-backed products and services put the consumer in focus. During its 18-month ramp-up phase, naturalX has already made several investments, including mybacs, Flow Neuroscience, Kyan Health, and Meela, while also investing in healthcare-focused VC funds to build a strong ecosystem around their thesis.

According to naturalX, healthcare is undergoing a fundamental transformation, shifting from reactive sick care to proactive health management, with consumers firmly in the driver’s seat. While the U.S. market has seen the rise of consumer-centric healthcare champions like Hims/Hers, Headspace, and Function Health, Europe’s market remains underserved.

The COVID-19 pandemic has accelerated consumers focus on proactive health management, while rising health literacy – driven by figures like Andrew Huberman, Peter Attia and Bryan Johnson – has created more informed healthcare consumers who see health as a status symbol.

Easier access to data through technology, including AI, is further driving the shift toward consumer-centric healthcare.

“We analysed the U.S. health market and in many successful startups, the consumer is already at the centre. Our thesis is that this is just the beginning, and the European market will develop in a similar pattern. While we start to see some examples of consumer-focused healthcare companies in Europe reaching meaningful scale and significant funding, such as Oura or Neko Health, we think this market deserves more attention,” added Amberg.

naturalX targets solutions across proactive health, including sleep, gut health, prevention, and longevity. The fund also places special emphasis on mental health, recognising the growing need for consumer-centric therapeutic solutions in this underserved area. The investment strategy bridges Schwabe Group’s deep pharmaceutical expertise with modern digital health innovation.

“naturalX led our Series-A round and has been an exceptional partner, bringing not only capital but also invaluable knowledge of the nutritional supplement and broader consumer health market. Their pragmatic, fast decision-making allows us to focus on growing our business,” said Carl-Philipp von Polheim, Founder of mybacs, a leading DTC probiotic subscription startup.

“At Kyan Health, we are dedicated to proactive mental health management—empowering individuals before issues escalate. naturalX shares this vision, recognizing that prevention is key to lasting impact. Their deep expertise and strategic approach make them an ideal partner in driving meaningful change for millions,” said Vlad Gheorghiu, Founder of Kyan Health, a leading mental health platform for employees.

Following the recent closing, the fund is now fully operational and actively building its cross-European investment team.

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