Jamie Lee Curtis publicly shamed Mark Zuckerberg to remove a deepfaked ad—and it worked

• Jamie Lee Curtis shamed Mark Zuckerberg about Meta's slow pace to remove an ad that used AI images of her. Curtis said she had gone through all the proper channels, but received no reply. Within two hours of publicly reaching out to Zuckerberg, the ad was taken down.

Mark Zuckerberg is learning a lesson that anyone who watched Everything Everywhere All At Once could have warned him about: Don't make Jamie Lee Curtis angry.

The Academy Award winning actress publicly shamed the Meta founder for his company's failure to remove an AI-manipulated ad that made it appear as though Curtis was endorsing products of questionable quality. The posts, on Curtis's Facebook and Instagram pages, were a last ditch effort to have the ads removed.

"It's come to this @zuck," Curtis wrote. "Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bullshit that I didn't authorize, agree to or endorse."

The public scolding worked. Two hours after she made the post, Curtis offered an update saying, "It worked! Yay Internet! Shame has its value!"

Because the video was not referenced directly and because it was taken down, it's not clear exactly which products were trying to capitalize on Curtis' fame. In her update, the actress said the footage was manipulated from an interview she did on MSNBC.

"If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it is and for having integrity and this (MIS)use of my images (taken from an interview I did with @stephruhle during the fires) with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth," she wrote.

Curtis is hardly the first actor to have their image coopted by companies using AI. Tom Hanks has warned followers about ads "promoting miracle cures and wonder drugs" using his name and voice.  

This story was originally featured on Fortune.com