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Google used AI to suspend over 39M ad accounts suspected of fraud
Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud. By leveraging large language models (LLMs) and using signals such as business impersonation and illegitimate payment details, the search giant said it could suspend […]
Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud. By leveraging large language models (LLMs) and using signals such as business impersonation and illegitimate payment details, the search giant said it could suspend […]
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