Economic uncertainty bubbles up in conversations on first day of Possible

The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you pretty much can’t.

At least that’s the message being delivered by executives who swung by the Digiday Studio at the Possible conference on Day 1, which got underway in Miami on Monday.

Some speakers, including Zeta Global founder and CEO Mark Steinberg, were at least encouraged that marketers haven’t yet slashed their budgets, and are instead still holding in a wait-and-see pattern.

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