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Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data. Unlike the large social platforms, […] The post Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies appeared first on AdExchanger.
Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data. Unlike the large social platforms, […]
The post Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies appeared first on AdExchanger.
