Can Anything Save Etsy?
There's no shortage of problems facing the e-commerce marketplace.
Etsy (NASDAQ: ETSY) might have a long history of delighting shoppers , but investors have experienced nothing but disappointment lately.
The stock boomed during the pandemic as the stay-at-home effect fueled interest and demand for its products, but like a number of e-commerce companies, it has struggled to gain traction since then, and sales on the platform have steadily fallen.
While the excuse of a post-pandemic hangover may have worked in 2022 and even 2023 as consumer spending reverted to other categories, by now it's clear that there are other challenges plaguing the craft-oriented online marketplace. As the chart below shows, Etsy stock continues to plumb new depths with shares sliding following another disappointing earnings report on Wednesday.
