1 Way Rivian Can Spark Stagnating Sales
Investors knew 2025 could be a slow year for Rivian Automotive (NASDAQ: RIVN). The company's next vehicle launch, the highly anticipated R2, won't hit roads until 2026, and the company lacks any real visible catalysts. The good news for investors is that the automaker is finally gearing up to do a big marketing push, and it should provide a boost to stagnating sales.Rivian's customers are passionate and invested in the brand, even though it's a relatively small player in the electric vehicle (EV) market. Independently run Rivian Clubs of America are in 35 states and Washington, D.C., and Rivian plans to tap into its passionate consumer base for its first big marketing campaign. The campaign, called "Real Rivian Adventures," takes real stories from real Rivian owners and turns them into advertisements. One example, an advertisement called "Last Lemonade Standing," was conjured from a Rivian owner's Facebook post and has a neighborhood boy using a Rivian outlet to blend lemonade slushies to outdo a competing stand.Continue reading
Investors knew 2025 could be a slow year for Rivian Automotive (NASDAQ: RIVN). The company's next vehicle launch, the highly anticipated R2, won't hit roads until 2026, and the company lacks any real visible catalysts. The good news for investors is that the automaker is finally gearing up to do a big marketing push, and it should provide a boost to stagnating sales.
Rivian's customers are passionate and invested in the brand, even though it's a relatively small player in the electric vehicle (EV) market. Independently run Rivian Clubs of America are in 35 states and Washington, D.C., and Rivian plans to tap into its passionate consumer base for its first big marketing campaign.
The campaign, called "Real Rivian Adventures," takes real stories from real Rivian owners and turns them into advertisements. One example, an advertisement called "Last Lemonade Standing," was conjured from a Rivian owner's Facebook post and has a neighborhood boy using a Rivian outlet to blend lemonade slushies to outdo a competing stand.
