Why This High-Yield Dividend King Has Plunged 25% and Why You Should Buy It Now

Market uncertainty is high right now thanks to economic and geopolitical issues. Since the start of the year the S&P 500 index (SNPINDEX: ^GSPC) has fallen around 8% or so, but it had fallen by around 15% at one point. Consumer staples stocks have, on average, risen a couple of percentage points. But that's the average; this Dividend King consumer staples giant has fallen roughly 7% this year and is more than 25% below its peak in 2023. Now is the time to step in and buy it. Here's why.Generally speaking, consumer staples companies sell things that don't cost a lot of money, are effectively life necessities, and that get bought regularly. They are usually viewed as defensive stocks because what they sell gets bought in good economic times and bad, and during bull markets and bear markets. This is why when uncertainty is high in the market, investors tend to buy consumer staples stocks. The relatively strong performance of the sector noted above is an example of these dynamics in action.Continue reading

Apr 27, 2025 - 20:28
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Why This High-Yield Dividend King Has Plunged 25% and Why You Should Buy It Now

Market uncertainty is high right now thanks to economic and geopolitical issues. Since the start of the year the S&P 500 index (SNPINDEX: ^GSPC) has fallen around 8% or so, but it had fallen by around 15% at one point. Consumer staples stocks have, on average, risen a couple of percentage points. But that's the average; this Dividend King consumer staples giant has fallen roughly 7% this year and is more than 25% below its peak in 2023. Now is the time to step in and buy it. Here's why.

Generally speaking, consumer staples companies sell things that don't cost a lot of money, are effectively life necessities, and that get bought regularly. They are usually viewed as defensive stocks because what they sell gets bought in good economic times and bad, and during bull markets and bear markets. This is why when uncertainty is high in the market, investors tend to buy consumer staples stocks. The relatively strong performance of the sector noted above is an example of these dynamics in action.

SPY Chart

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