This park was devastated by Hurricane Helene. It’s now blooming with 10,000 tulips

To help a North Carolina community recovering from Tropical Storm Helene, a tulip farm in the Netherlands gave the gift of flowers. Dutch Grown runs a tulip farm in Voorhout, South Holland, and a warehouse in West Chester, Pennsylvania, where it ships out its flower bulbs to customers across the U.S. After Helene devastated western North Carolina last September, Marco Rosenbruck, a Dutch immigrant who moved to the region, reached out to the company with photos of the devastation asking for a few boxes of bulbs. Dutch Grown ended up sending 31 boxes filled with 10,000 bulbs for tulips, daffodils, and peonies. [Photo: ExploreAsheville.com] “At Dutch Grown, our motto is: ‘To plant a garden is to believe in tomorrow.’ When tulips bloom in spring, they bring hope and joy to the entire community. Dutch Grown co-owner Ben Rotteveel tells Fast Company. The company’s generosity has now helped Rosenbruck’s new home of Swannanoa, North Carolina, beautify a local park. Rozenbroek engaged the help of a local student for some landscape design to plant the bulbs, and they’re expected to bloom for the first time this spring. “Flowers give hope,” Rozenbroek told Blue Ridge Public Radio. [Photo: ExploreAsheville.com] North Carolina officials estimate Helene did $59.6 billion worth of damage in the state, and Swannanoa, a community of more than 5,000 people about a hour north of the South Carolina border, was especially devastated. The storm took out a bridge and damaged homes, but in the aftermath of the storm, Grovemont Park, where the flowers were planted, became a hub for the community where meals were distributed. [Photo: ExploreAsheville.com] Gardening can have unexpected benefits for communities recovering from disasters. Research into community gardens in New Orleans after Hurricane Katrina and New York City after Hurricane Sandy found these spaces help build resilience because they empowered residents and helped connect them with each other, strengthening the social bonds needed to rebuild together. Grovemont Park has already done that for Swannanoa, and now the flowers will serve as a reminder. Landscape design can make our public areas more welcoming. By beautifying and intentionally designing outdoor spaces that people are meant to spend time in and enjoy, landscape design gives a physical dimension to community. Through this massive planting endeavor in North Carolina, Rozenbroek created an inviting, functional, and visually harmonious space as the community continues to rebuild from Helene. “After the storm, we figured out that community is the basics of everything,” says Rozenbroek. “People are willing to help each other and to make beauty. Isn’t that where humanity is meant to be?” [Photo: ExploreAsheville.com] Tulips don’t help build bridges or homes, but that doesn’t mean Dutch Grown’s gift won’t have an impact. The tulip garden shows the practical benefits of beautification; creating a relatively low-lift project that allows those recovering from disaster to grow closer and rebuild together; and allowing community members to rest their eyes on the perennial joys and habits of spring.

Apr 25, 2025 - 10:43

This park was devastated by Hurricane Helene. It’s now blooming with 10,000 tulips

To help a North Carolina community recovering from Tropical Storm Helene, a tulip farm in the Netherlands gave the gift of flowers.

Dutch Grown runs a tulip farm in Voorhout, South Holland, and a warehouse in West Chester, Pennsylvania, where it ships out its flower bulbs to customers across the U.S. After Helene devastated western North Carolina last September, Marco Rosenbruck, a Dutch immigrant who moved to the region, reached out to the company with photos of the devastation asking for a few boxes of bulbs. Dutch Grown ended up sending 31 boxes filled with 10,000 bulbs for tulips, daffodils, and peonies.

“At Dutch Grown, our motto is: ‘To plant a garden is to believe in tomorrow.’ When tulips bloom in spring, they bring hope and joy to the entire community. Dutch Grown co-owner Ben Rotteveel tells Fast Company.

The company’s generosity has now helped Rosenbruck’s new home of Swannanoa, North Carolina, beautify a local park. Rozenbroek engaged the help of a local student for some landscape design to plant the bulbs, and they’re expected to bloom for the first time this spring.

“Flowers give hope,” Rozenbroek told Blue Ridge Public Radio.

North Carolina officials estimate Helene did $59.6 billion worth of damage in the state, and Swannanoa, a community of more than 5,000 people about a hour north of the South Carolina border, was especially devastated. The storm took out a bridge and damaged homes, but in the aftermath of the storm, Grovemont Park, where the flowers were planted, became a hub for the community where meals were distributed.

Gardening can have unexpected benefits for communities recovering from disasters. Research into community gardens in New Orleans after Hurricane Katrina and New York City after Hurricane Sandy found these spaces help build resilience because they empowered residents and helped connect them with each other, strengthening the social bonds needed to rebuild together. Grovemont Park has already done that for Swannanoa, and now the flowers will serve as a reminder.

Landscape design can make our public areas more welcoming. By beautifying and intentionally designing outdoor spaces that people are meant to spend time in and enjoy, landscape design gives a physical dimension to community. Through this massive planting endeavor in North Carolina, Rozenbroek created an inviting, functional, and visually harmonious space as the community continues to rebuild from Helene.

“After the storm, we figured out that community is the basics of everything,” says Rozenbroek. “People are willing to help each other and to make beauty. Isn’t that where humanity is meant to be?”

Tulips don’t help build bridges or homes, but that doesn’t mean Dutch Grown’s gift won’t have an impact. The tulip garden shows the practical benefits of beautification; creating a relatively low-lift project that allows those recovering from disaster to grow closer and rebuild together; and allowing community members to rest their eyes on the perennial joys and habits of spring.