Temu's Tariff Troubles Could Throttle Meta's Growth

PDD, one of the largest e-commerce companies in China, launched Temu as its cross-border marketplace in 2022. It undercut many big retailers by allowing Chinese merchants to directly sell their goods to overseas buyers.

By the end of 2024, Temu had grown to 292 million monthly active users (MAUs) worldwide. As of last August, 185.6 million of those MAUs were in the United States. It also became the world's most downloaded shopping app on iOS and Android in 2024.

Image source: Getty Images.

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